Can you make good money from photography in Kenya? Tips to get started

Can you make good money from photography in Kenya? Tips to get started

Photography is a form of art that has gained immense popularity in recent times. The growing demand for quality images in Kenya has made photography a lucrative business opportunity.

The question is, can you make good money from photography in Kenya? The answer is a resounding yes! Here are some tips to get started.

Find your niche

The first step to becoming a successful photographer is to identify your niche. You can specialize in various categories like fashion, wildlife, events, or portraiture. Specializing in a particular niche helps to distinguish you from your competitors. Potential clients looking for your specific skills are more likely to hire you, and it will help you stand out in the market.

Invest in quality equipment

Investing in quality photography equipment is vital. You need a camera, lenses, lighting, and other necessary gear to take quality photographs.

You don’t have to break the bank to get the best equipment, but you should aim for quality. High-quality equipment adds a sense of professionalism to your work, making you stand out in a crowded market.

  • Invest in a good camera like Canon, Nikon, Sony, Ricoh, or LG.
  • Buy the lenses. This will depend on the type of camera. For Canon, for instance, you can invest in a lens like Canon RF 24-105mm f/4 L IS USM. The type of lenses is determined various factors like outlined in the table below.

Focal length size guide

Focal Length

Type of Lens

What is it used for?

4mm – 14mm


Abstract, creative

14mm – 35mm

Wide angle

Landscape, architecture

35mm – 85mm


Street, travel, portrait

85mm – 135mm

Short telephoto

Street photography and portraits


Medium telephoto

Sports, wildlife, action


Super telephoto

Sports from a distance, nature and astronomy

35mm – 200mm


Close-up shots

  • Get great tripods like head tripod stands, gimbals, stabilizers, and light stands.
  • Lighting equipment like the LED video lights and umbrellas.
  • Diffuser.
  • Reflectors
  • Editing software
  • Extra batteries
  • Memory cards and external storage.
  • Gimbal stabilizer if you will be taking videos.

Factors to consider when purchasing photography equipment

When purchasing photography equipment, there are several important factors to consider. These factors can help ensure that you make informed decisions and choose the right equipment for your photography needs.

Budget. Determine your budget and stick to it. Photography equipment can range in price from affordable to very expensive. Knowing your budget will help narrow down your options and prevent overspending.

Camera type. Decide on the type of camera you need based on your photography goals and preferences. You can choose between a DSLR (Digital Single Lens Reflex) camera or a mirrorless camera. Consider factors such as image quality, handling, autofocus capabilities, and lens compatibility.

Megapixels. The number of megapixels determines the resolution and detail in your images. Higher megapixels can be beneficial for large prints and cropping flexibility, but keep in mind that more megapixels may also result in larger file sizes and require more storage space.

Sensor size. The sensor size affects image quality, low-light performance, and depth of field. Larger sensors generally produce better image quality, especially in low-light conditions. However, smaller sensors can be advantageous in terms of portability and cost.

Lens selection. Consider the availability, quality, and cost of lenses for the camera system you are considering. Different lenses have different focal lengths and aperture ranges, which impact the types of photos you can capture.

ISO performance. ISO determines the camera’s sensitivity to light. Look for a camera with good low-light performance and a wide ISO range if you often shoot in challenging lighting conditions, such as indoors or at night.

Autofocus capabilities. Consider the autofocus performance and speed of the camera. This is particularly important if you shoot in fast-paced environments or capture moving subjects.

Ergonomics and handling. Ensure that the camera feels comfortable in your hands and that the controls are intuitive and easy to access. A camera that feels good to hold and use will make your photography experience more enjoyable.

Compatibility and expandability. Check if the camera system has a wide range of compatible accessories such as lenses, flashes, and other accessories. Consider the potential to expand your gear collection as you develop your skills and needs.

Brand reputation and support. Consider the reputation and customer support of the camera brand. Look for brands known for their reliability, quality, and after-sales service.

Read reviews and seek advice. Read reviews from reputable sources and seek advice from other photographers or professionals to get insights into the performance and reliability of the equipment you are considering.

Build a portfolio

A portfolio showcases your best work and helps you attract potential clients. Create a compilation of your best work and keep updating it from time to time. You can create an online portfolio and share it on social media platforms such as Facebook, Twitter, and Instagram. Highlight your specialities and include a brief description of each project to show potential clients what to expect when they hire you.

Network and collaborate

Networking and collaboration are key to growing your photography business. Attending photography events and exhibitions is an excellent way to meet other photographers and industry professionals. You can collaborate with other photographers or professionals in related fields to improve your skill set and expand your network.

Market your services

Marketing your photography services is essential for generating new leads and business. Utilize social media platforms, blogs, and a professional website to create a buzz around your photography business. Consider search engine optimization (SEO) strategies to improve the visibility of your website on search engines.

Offer additional services

You can expand your income streams by offering additional services such as photo editing, printing, or framing. This approach can help you attract more clients and generate more revenue.

Provide excellent customer service

Deliver high-quality work on time and provide exceptional customer service to ensure client satisfaction. Word of mouth recommendations can go a long way towards growing your photography business. Always go the extra mile to make sure your clients are satisfied with your work.

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