Best Cold Pitching Tips for Freelance Copywriters in 2024: Land High-Paying Clients

Best Cold Pitching Tips for Freelance Copywriters in 2024: Land High-Paying Clients

Freelancing is a game of ups and downs and needs the right strategies to earn a steady income.

Clients come and go, leaving you uncertain on how you will sort your bills and scrambling for funds. But, there’s always a way to navigate through the uncertainty and create a client pipeline to scale up your earnings.

Are you a freelance copywriter looking to take your business to the next level? Cold pitching can be an effective strategy to secure high-paying clients and grow your income.

What is cold pitching?

Cold pitching is a strategy used to reach out to potential clients or clients who have not expressed interest in your product or service. It involves sending a personalized and compelling message to introduce oneself, highlight relevant skills or products, and propose a collaboration or business opportunity.

The goal of cold pitching is to introduce yourself and your offering and persuade the recipient to take further action such as scheduling a meeting or making a purchase. It requires careful research and crafting of personalized messages to effectively grab the attention of the recipient and create a meaningful connection.

Best Cold Pitching Tips

Research your prospects

Before sending out any cold pitch, invest time in researching your potential clients. Understand their industry, target audience, social media presence, and brand voice. This will enable you to tailor your pitch and demonstrate that you’ve done your homework.

Craft a compelling subject line

The subject line of your email matters in grabbing the recipient’s attention. Make it concise, personalized, and intriguing. Highlight the value you can offer or mention a mutual connection if possible.

Use keywords that are relevant to their industry or current needs. A well-crafted subject line can increase the chances of your email being opened and read.

Personalize each pitch

Generic pitches rarely yield positive results. In most cases, they either land in the spam folder or are sent right into the trash folder by the recipient.

Take the time to personalize each email by addressing the recipient by name and mentioning something about their business or what they mention in the job requirements. Show them that you have invested effort in understanding their needs and you can solve their problem.

Showcase your expertise

Highlight your relevant experience, skills, and previous successes in your pitch. Provide links to your portfolio and include samples of work to showcase the quality of your writing.

Focus on benefits

Instead of solely talking about yourself, focus on how you can help solve your potential client’s problems or achieve their goals.

Emphasize the benefits they will gain by working with you such as improved brand image, increased conversions, or higher engagement rates.

Keep it concise

Busy professionals receive numerous emails daily, so keep your pitch short and sweet. Get straight to the point and make every word count. Aim for clarity and avoid unnecessary fluff.

Communicate the value you can add and the specific services you can offer. Avoid including unnecessary details that may distract from your main message.

Include a Call to Action

Always include a clear call to action in your cold pitch. Ask the potential client to take the next step, whether it’s scheduling a call, reviewing your portfolio, or discussing project details. Make it easy for them to respond by providing your contact information or a link to your website.

Follow up strategically

Don’t be discouraged if you don’t receive an immediate response. Following up is essential in cold pitching. Wait a few days to a week before sending a polite and concise follow-up email. Persistence can often lead to success.

Use the right keywords in your pitches

You can use keywords like:

  • Copywriting services

  • Freelance copywriter

  • Content creation

  • Marketing writer

  • Branding expert

  • Website copy

  • SEO optimization

  • Digital marketing copy

  • Compelling storytelling

  • Persuasive writing

Incorporating these keywords into your pitch can increase the chances of your email getting a reply.

Build Relationships

Cold pitching can be the starting point for building lasting relationships with clients. Once you have secured a project, make sure to provide exceptional service, meet deadlines, and exceed their expectations. The satisfied client may become a repeat client, provide referrals, or recommend you to their network.

Continuously Improve

Take time to evaluate the effectiveness of your cold pitching strategy. Experiment with different approaches, subject lines, and email templates. Monitor your response rates and adjust your tactics accordingly. Continuously improving your cold pitching technique will help you land more high-paying clients in the long run.

When Is The Best Time To Cold Pitch?

Not everyone has the habit of checking their work emails very early in the morning, evenings, or weekends. But, for freelancers or copywriters, it’s not a wonder to find yourself checking your emails at midnight or during the weekend. But, don’t let your beautifully crafted cold email be buried in someone’s inbox on a Monday morning.

You already know how Mondays are. So, what’s the best time for sending cold email pitches? Well, everyone is busy trying to catch up on Mondays and too excited for the weekend to respond to all emails sent on Friday and over the weekend. For this reason, the middle of the week is the best bet.

You can send your cold pitches on Tuesdays, Wednesdays, and Thursdays – preferably in the morning – to get the best results.

Cold pitching can be a valuable tool for freelance copywriters to attract high-paying clients. If you devise an effective cold pitching strategy, you will be surprised at how you land more lucrative projects and grow your freelance content writing business.

Leave a Reply

Your email address will not be published.


Enjoy this blog? Please spread the word :)