How to Start and Profit from a Mitumba Business in Kenya

The mitumba business in Kenya has gained significant popularity due to its affordability and convenience. It involves the trade of second-hand items such as clothes, bags, and shoes. Starting a mitumba business requires minimal capital and offers the potential for high profits.

Tips on How to Get Started

Understanding the Mitumba Business

The mitumba business revolves around the sale of second-hand goods, primarily imported from developed countries such as Canada, Europe, and the USA. These items are usually available at lower prices compared to new products in the Kenyan market. The mitumba business is highly accessible to entrepreneurs, as it does not require specialized skills or significant educational qualifications.

Conduct Market Research

Before diving into the mitumba business, it is crucial to conduct thorough market research. This will help you identify the specific needs and preferences of your target customers. Understanding the demand for different types of second-hand items in your area will enable you to make informed decisions about the products to stock. Additionally, research the competition and identify gaps in the market that you can fill with your offerings.

Determine Your Startup Capital

The amount of capital required to start a mitumba business can vary depending on the scale and location of your venture. Small-scale businesses can be initiated with as little as Ksh 1,000, while larger operations may require upwards of Ksh 100,000.

Some factors to consider include:

  • Rent

  • Permits

  • Initial stock when determining your startup capital

It is essential to strike a balance between affordability and the ability to meet market demand.

Decide on what you will be selling and the prices per bale. For instance, you can decide to be selling jackets, ladies clothes, men trousers, or kids clothes.

  • For traveling bags, you can get a bale on offer with 28 – 33 pcs at KES 13850.

  • For ladies pallazo pants grade 1 Korean, you can get a bale at KES 17850.

  • For polo maxi dresses grade 1, you can get a bale at KES 18850.

  • For office dresses UK, you can get a bale at KES 25850.

  • For fashion tights grade 1, you can get a bale with 170+ pcs at KES 19850.

  • For ladies heavy jackets, you can get a bale with approximately 50 pcs at KES 12850.

Consider buying items that are on fashion to sell faster.

Find a Reliable Supplier

Finding a reputable and reliable supplier is crucial for the success of your mitumba business. Consider sourcing your products from local open markets like Gikomba in Nairobi or international suppliers. Building a strong relationship with your supplier will ensure a consistent and quality supply of second-hand items. Buying in bulk can often lead to better prices and higher profit margins.

Identify Your Target Customers

Knowing your target customers is vital for tailoring your offerings to meet their specific needs. Identify the demographics, preferences, and purchasing habits of your potential customers.

For example, parents may be a key target market for children’s clothing, while young adults may be more interested in trendy fashion items.

By understanding your target customers, you can curate a selection of mitumba items that will appeal to them and drive sales.

Choose the Right Location

Choosing the right location for your mitumba business is critical for attracting customers and maximizing profits. Consider areas with high foot traffic, such as near colleges, universities, or busy market centers.

If you decide to establish an online presence, ensure that your website or social media platforms are easily accessible to your target customers. Additionally, consider participating in local markets or events to expand your reach and attract new customers.

Pricing Your Products

Determining the right prices for your mitumba items is essential for profitability. Consider factors such as:

  • quality of the items

  • market demand

  • competitors’ pricing

It is advisable to start with higher prices for new or high-quality items and gradually reduce prices as demand decreases. Regularly reviewing and adjusting your pricing strategy will help you maintain a competitive edge in the market.

Marketing and Promotion

Effective marketing and promotion strategies are crucial for the success of your mitumba business. Leverage social media platforms, such as Facebook and Instagram, to showcase your products and engage with potential customers.

Consider offering discounts, promotions, or loyalty programs to attract and retain customers. Collaborating with influencers or partnering with complementary businesses can also help increase your visibility and reach a wider audience.

Provide Excellent Customer Service

Delivering exceptional customer service is a key factor in building customer loyalty and driving repeat business. Ensure that your staff is knowledgeable, friendly, and attentive to customer needs.

Respond promptly to customer inquiries and resolve any issues or complaints in a timely manner.

Going the extra mile to provide a positive shopping experience will leave a lasting impression on your customers and encourage them to recommend your business to others.

Adapt and Innovate

The mitumba business is dynamic, and it is essential to adapt and innovate to stay ahead of the competition.

Stay updated with:

  • latest fashion trends

  • customer preferences

  • market demands.

Introduce new items regularly to cater to the evolving needs of your existing customer base. Embrace technology and explore online selling platforms to expand your reach and attract new customers.


Starting and profiting from a mitumba business in Kenya requires careful planning, market research, and strategic decision-making. By understanding your target customers, providing quality products, and delivering excellent customer service, you can build a successful and profitable mitumba business. Continuously adapt to market trends, innovate, and stay ahead of the competition to ensure long-term success in the mitumba industry.

Leave a Reply

Your email address will not be published.


Enjoy this blog? Please spread the word :)