Top 5 Reasons You Need a Social Media Planner

Top 5 Reasons You Need a Social Media Planner

Like speeches and cross-country road trips, social media marketing requires proper planning. Social media management is not an easy task and requires proper scheduling to save time, streamline workflows, and scale up your social media presence.

Whether you are a beginner, a small startup, or a multinational enterprise, having a social media planner is a game-changer.

You may be wondering why not just use a posting tool and do each task manually. In marketing or posting, you need to maximize on ROI while saving time and resources. Without proper planning, you will end up spending countless hours looking for content, posting, or interacting with the target audience. Since you can’t manually scour the entire internet, your content will suffer and its effectiveness as a marketing strategy will reduce. Quality will also be low, something you may not want.

What Is a Social Media Planner?

A social media planner tool is a software solution that helps individuals, social marketers, and businesses manage their social media presence and schedule publication at a specific time.

Although social media platforms offer basic scheduling options, third-party tools like Loomly, Post Planner and Hootsuite provide greater functionality, flexibility, and advanced features to plan in one dashboard.

Most social media platforms have some basic native scheduling and publishing options. However, third-party tools provide greater flexibility, functionality, and the ability to schedule content for multiple social media channels from one dashboard.

Typically, a social media planner provides features like:

  • Content calendar

  • Scheduling

  • Post management

  • Social media platform integration

  • Analytics and insights

  • Collaboration

You can use popular social media planning tools like Hootsuite, Buffer, Later, Loomly, CoSchedule, and Sprout Social. These will amplify the process of managing your social media marketing efforts by streamlining content creation and scheduling.

Why a Social Media Planner

1 . Maintain a Consistent Posting Schedule

Building brand visibility, consistency in the brand voice, and organic reach requires regular presence on social media.

A social media planning tool helps you publish consistently and maintain a steady stream of content without the need for constant manual intervention. You can plan and schedule posts that target specific audiences or promote particular campaigns to run at a certain time.

A planning solution gives you a clear road map of your content strategy, ensuring that each post contributes to your marketing objectives and resonates with your target audience. For instance, if you want to run a campaign on travel in Malaysia on Facebook, a social media planner will allow you to set the time when each post will run.

2. Save Time

Whether you are a marketer, individual, or business owner, you need an easier way that batch-schedule your posts and manage multiple platforms.

A social media planner acts as a centralized management tool that allows you to handle your social media platforms in one place. Instead of logging in from each site separately, you can schedule and publish your posts directly from the planning tool. This saves you time by eliminating the need to switch between multiple tabs and apps.

Automating the posting process enables you to streamline your workflow and optimize your time management. Besides, it helps you in batch scheduling, whereby you can schedule multiple posts in advance. This means you can dedicate a specific block of time for your content for the week or month ahead.

3. Organize Content

Time is a valuable resource for marketers and social media managers. You need to keep your content organized, something that can be challenging when doing everything manually.

A social media planner is an excellent content organization tool. You can create content calendars, categorize posts by topic or theme, and save templates for future use. These features make it easier to plan, track, and reuse content, saving you time in the long run.

4. Find Better Content

You will be surprised by the immediate improvement when you automate your posting. For instance, think about a scenario whereby you search for content manually on Facebook:

  • Log into your Facebook account

  • Scroll through feeds and search for keywords in the search bar.

  • Spend lots of hours scrolling through dozens of pages before you find something useful

  • Repost the content on your timeline

  • Repeat the process again

Well, won’t this waste a lot of your time? With a post-planner tool, the same task becomes easier. You simply:

  • Log into the planning tool

  • Look for curated content for your niche

  • Add the posts you select to your calendar

  • Automate the posting process

A social media planner scrolls comes with built-in content suggestion features. It analyzes your niche, target audience, and trends to provide you with relevant ideas. Also, the tool keeps an eye on trending hashtags, keywords, or discussions, making it easier to identify opportunities to create content or join conversations.

What’s more? Planning tools are equipped with content curation capabilities that make it easier to discover and share high-quality content from other sources. If you are sharing on LinkedIn or Facebook, you can easily find articles, blog posts, videos, or infographics that are valuable to your audience.

5. Improve Engagement

Engaging improves where you maintain quality and consistency in content posting. If your content is boring or unhelpful, users may just ignore it and keep scrolling.

Great content encourages viewers to like, share, and comment. Social media planning tools will help you create meaningful content that will get the engagement exploding. Strategic timing in posting increases the visibility of your content and maximizes the chances of receiving likes, comments, and shares.

With a social media planner, it’s easier to segment the audience based on criteria like demographics, interests, and behaviors. It makes it easier to tailor content specifically for each group’s preferences and needs, increasing the likelihood of engagement.

Easily Schedule Your Social Media Content With Maverick AI

Are you looking for an effective tool to connect all your social media accounts in one place (Facebook, Instagram, YouTube, Pinterest, TikTok, X, LinkedIn, WhatsApp, and Google Business)?

Whether you are a small business looking to capitalize on Facebook posts or a social media marketer trying to scale up marketing efforts on social channels, tools like Maverick AI allows you to manage your accounts in one place. Our solutions offer:

  • Advanced features like content scheduling, collaboration tools, trend monitoring, and analytics.

  • A user-friendly and intuitive interface

  • Customizable workflows

  • Enhanced efficiency

  • Real-time insights

Don’t miss out on the opportunity to supercharge your social media planning. Try it today and experience the difference in social media management.

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